Media Mentions & Expert Commentary

Selected interviews and op-eds in major outlets (in Russian).

• Vedomosti — July 7, 2025 (in Russian)
  Economics, brand, or market: what determines the value of sports clubs
• Vedomosti — May 19, 2025 (in Russian)
  Paying for the brand: why stadium naming rights attract advertisers
• Vedomosti — February 21, 2025 (in Russian)
  Wall-to-wall TV: who benefits from the new Champions League format
• Vedomosti — April 5, 2024 (in Russian)
  Multi-club networks strengthen their influence in world football
• RBC (Op-Ed) — June 20, 2019 (in Russian)
  A game with money: how to weaken incentives for corruption in FIFA
• RBC (Op-Ed) — July 13, 2018 (in Russian)
  Playing blind: why you can’t precisely calculate a World Cup’s economic impact